Once reluctant to appear on camera, Marshawn Lynch is set to make his big appearance in the world of sports broadcasting.
The former Seahawks running back is reportedly joining Amazon’s new Thursday Night Football show, which will premiere in 2023. Lynch will serve as a reporter / analyst, which will have a more laid-back feel. according to the New York Post. Amazon declined to comment.
Al Michaels is expected to lead the broadcast with a play-by-play analysis. The network is also actively seeking a color analyst, with Fox’s Troy Aikman, NBC’s Drew Brees and NBC’s Cris Collinsworth, reportedly in the rush to work alongside Michaels.
The NFL announced the long-term broadcast rights for Thursday Night Football with Amazon in March 2021.
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Lynch recently appeared on ESPN’s ManningCast during the Saints-Seahawks’ Monday Night Football broadcast. There, loose-lipped Lynch uttered multiple profanities and discussed his pre-game ritual involving drinking Hennessy.
Originally drafted in 2007 by the Buffalo Bills, Lynch rushed for 10,413 yards in 12 seasons with the Bills, Seahawks and Raiders. Known for sparking “BeastQuake” in 2011, fans remember “BeastMode” for its public love for Skittles and its public hatred for media responsibilities. As a player, Lynch was fined $ 100k for evading league-required media responsibilities.
The reported addition of Lynch by Seattle-based Amazon reflects the alternative display strategy that competitors have put in place. ESPN has had success with “Manningcast” and will add “Sunday Night Baseball with Kay-Rod”, featuring Michael Kay and Alex Rodriguez, to its lineup. Similarly, NBC has provided an alternate viewing opportunity with Snoop Dogg and Kevin Hart on its Peacock streaming service during major network events.
While Lynch may not have enjoyed the media as a gamer, he apparently found his way as a spokesperson and commentator in retirement.